Scent-Based Customer Experience
Have you ever noticed that some places smell better than others? This is thanks to Scent-Based Customer Experience, which uses scent as a tool to boost brand image and create a memorable customer experience.
Creating a Unique Customer Experience with Scent
The sense of smell is linked to the limbic system in the brain, which manages emotions and memory, making it a powerful sensory cue for customers. By combining the power of scent with a company’s identity, branding, and merchandising, companies can establish a stronger emotional connection with their customers and increase their sales and customer loyalty.
It is important to select a pleasant scent that fits your business and its goals. For example, a liquor store may choose warm and smoky fragrances to emphasize its whiskey selection while a restaurant might choose subtle fragrances that complement their food without overpowering it. In addition, it is also beneficial to regularly collect customer feedback and adjust your scents according to their responses.
Aside from creating a positive brand image, incorporating scent into a business can also help to neutralize unpleasant odours such as incontinence odours in hospitals, the musty smell in PG departments or body odours in changing rooms at gyms and factories. Scent can also improve customer experience by eliminating stress and creating a comfortable environment where they can relax and enjoy the products or services you offer.
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