The e-sport industry is booming in สล็อตเครดิตฟรี 50 บาท แค่สมัคร. According to the 2022 figures from Newzoo, the country ranked 19th in terms of gaming revenue globally, with a total of $1.1 billion. However, this popularity has also brought with it concerns over addiction and the negative impact on young people’s mental health.
Despite these issues, it is important for brands to understand why young people play games and how they can use the medium to promote positive mental health. The growing prevalence of e-sports in Thailand provides opportunities for brands to connect with consumers in a different way. This can be achieved by developing game-based social programs and e-sports-inspired campaigns.
While the majority of gamers are men, women are increasingly taking up gaming and e-sports as a pastime. As a result, the gaming market in Thailand is increasingly diverse with consumers of all ages engaging with it.
Thai Gamers Speak: Voices from the Online Gaming Community
A survey by Rakuten Insight found that, across all devices, role-playing online games are the most popular. Interestingly, while men spend more on in-game characters, women are more likely to purchase in-game currencies.
In addition, players in Thailand are highly receptive to games that have been localized into Thai. In fact, western developers who have localized their titles into Thai are often more successful in the country than those who have not. However, this can be a challenging task due to the lack of standardization in language and culture in Thailand.Read More